“We were all sold on the idea straightaway - a chain that isn’t a chain, run by the stores themselves. To be able to tap into the combined knowledge base, enthusiasm, drive, &social media reach of eighteen key independent stores made this too good an offer to pass up. With information flowing centrally through two people representing Dinked made life easy for us as a label too. Oh, and we sold out. In a couple of days. This feels like just the tip of the iceberg of what can be achieved. Exciting times ahead, we won’t hesitate to work with Dinked again in the future”
- Stewart Green, Beggars Group
“I'm really glad we made a version of the TOY album for the Dinked collective. It made announcement day so much more of an event. Having the reach of all the stores' socials makes a huge difference, but so does the overall tastemaker influence. It's a compelling reason for people to engage with a record when they see so many trusted stores backing it. Happy in the Hollow (the album title) even started to trend.”
Stephen Pietrzykowski, Tough Love
“We loved working with Dinked on the Sebadoh release and coming up with creative ideas to make something exclusive for those fans who want something special. We’ve always been supported by indie retailers, so creating a Dinked edition was a great way to celebrate that!”
Jonny Halliday, Fire Records
“Working with Dinked has been really exciting. Not only does the network give us the opportunity to indulge our creative whim making bespoke, super limited edition versions of the album, but it also ensures a nationwide network of independent shops are actively engaged in talking to their loyal customers about your release. All in all it feels exactly how selling records should feel: exciting for the artist, the label, the shops and most of all the fans”
- Ollie Jacob, Memphis Industries
“We wanted to support the Dinked initiative and got on the train pretty quickly with an album that seemed to fit well with the concept. Working with Natasha to achieve the best possible product within the parameters of our budget &the band’s wishes was an efficient process once we knew what we wanted to do. I was blown away by the blanket coverage by the Dinked stores on social media on the announcement. The fact that we have pre-sold 600 copies of an album on the day we announced is not to be sniffed at. This may have been our best album launch ever”
Tony Morley, The Leaf Label
